‘’SEO is not dead. If you have been reading our Search Marketing Blog you already know that!’’
Building backlinks to your website or blog from high quality, relevant websites will help website owners gain more targeted traffic and improve search engine rankings.
“We never stopped link building at Search Engine Marketing People.”
At Search Engine Marketing People we have a well established SEO strategy that works for our many clients:
- We do not succumb to knee-jerk reactions to Google’s algorithm updates;
- We prefer a well-rounded 360 degrees search marketing mix to promote our clients;
- We are methodical rather than radical, we ”never throw out the baby with the bath water”.
If you are new to SEO, remember that Search Marketing Campaigns that seek to communicate with compelling and authoritative content work best. Think breadth and quality over quantity. Take your time.
If you have a business development plan, build in a pay-per-click (PPC) advertising budget for at least a six months while you build your business and Search Engine Rankings.
Remember what we told you in earlier articles: Rome was not built in a day, but it did burn in a day.
Building online prospect relationships with your target audience is a labor of love.
Do not make content marketing more important than link building or link building more important than content marketing. Work in a methodical manner and keep up a steady work pace.
Build your SEO campaign and monitor results. Use PPC advertising while you move up the search engine rankings and always have some cash in your back-pocket for PPC just in case you get it wrong or find yourself on the wrong side of a Google update and lose Search Engine Rankings/revenue.
Back to linking
Remember: Hundreds and thousands poor quality or spammy links will hurt your rankings.
Remember: Start spamming links and your website or blog will fall rapidly down the search engine rankings pages.
Ten high quality back-links on quality websites or blogs that are relevant to your own service, product or idea, and published naturally by webmasters within their pages are better than 1000s of poor quality, spammy links with key word anchor text posted to comments sections of blogs, forums and social media.
Search engines easily sniff-out spammy links and weight them unfavourably.
In the last couple of days, we were told that factors such as social signals, authorship and other types of markup are still very important, but Google’s Matt Cutts seems to state those factors of secondary importance or merely supportive of a good quality link building campaign.
Google’s Matt Cutts states:
“Links are still the best way that we’ve found to discover [how relevant or important somebody is], and maybe over time social or authorship or other types of markup will give us a lot more information about that.”
